Generalizing about trade show effectiveness - a cross-national comparison
- Författare
- (Marnik Dekimpe ...)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Institute for the Study of Business Markets, The Pennsylvania State University | 1997 | USA, University Park, Pa | 28 sidor. | |
| Institute for the Study of Business Markets, The Pennsylvania State University | 1996 | USA, University Park, Pa | 25 sidor. |